https://www.bluadvisory.net/home daily 1.0 2026-03-23 https://images.squarespace-cdn.com/content/v1/5e42a7c517475365d330ca55/1582662237062-SYR94PYQOGIDZHVVM75L/Voices+cover.png Home https://www.bluadvisory.net/contact daily 0.75 2024-04-24 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390510556456-TV8RZ8LOBB3L6TBXFWZD/tumblr_mkrr2pZQ851rkz363o2_1280.jpg Contact https://www.bluadvisory.net/about daily 0.75 2026-03-23 https://images.squarespace-cdn.com/content/v1/5e42a7c517475365d330ca55/1581452224466-DRKK1YRR0GDD98SK3719/voices+back+copy.png About https://images.squarespace-cdn.com/content/v1/5e42a7c517475365d330ca55/592f3411-f0a2-4b21-af52-144bb54494c4/IMG_1042.JPG About Hi, I’m Rick Petersen, Principal, Blu Advisory. For a long time, I have been advising some of the world’s biggest brands - and many early stage entrepreneurs - on how to create economic value by leveraging personal values. I look forward to working with you to build YOUR sustainable business and brand. One that increases sales, lowers costs, improves access to investors, and attracts top talent. And, like me, realize your goal of doing meaningful work. Let’s talk soon! RICK https://images.squarespace-cdn.com/content/v1/5e42a7c517475365d330ca55/1581452792325-NQCASZW65GE36PNOD0KS/Voices+cover.png About In 2011, I convened a very diverse group of sustainability thought leaders and practitioners and asked: “how big are the challenges and what can we do about it? The book, Voices for Sustainability (also featuring works from some of the world’s top photographers), pointed us in a very clear direction. Sign up a free strategy session to receive a complimentary copy. https://images.squarespace-cdn.com/content/v1/5e42a7c517475365d330ca55/1581453454326-PYXQ9LE6P43TIPTO7UC6/1176217_333161373488188_434765722_n.jpg About Competing (and I use the term generously) in Ironman reinforced in me the value of setting stretch goals, being at the starting line regardless of the outcome, and doing the small stuff needed to get there. All of which I try (sometimes successfully) to apply to the rest of my life and my client work. https://www.bluadvisory.net/cases daily 0.75 2025-01-06 https://images.squarespace-cdn.com/content/v1/5e42a7c517475365d330ca55/1581432285674-ODA5MGYX9V3TRFHZIJ4F/franck-v-628397-unsplash+copy.jpg Case studies